from soil to sandwich
The first thing we look for in any prospective partner is passion. Whether they are growing, rearing, cultivating or fishing, we think if food is prepared with pride and enthusiasm, it will always taste better.
Like harmonizing flavors, sourcing the best produce while being aware of issues like food miles (the distance an ingredient travels from origin to table) is a question of balance. So where possible, we rely on seasonal recipes. And organically grown fruit and vegetables, ethically reared livestock and sustainable fish.
a word from our sponsors
Intended to win hearts, minds and mouths, we've created our own brand of propaganda film. Reflecting our best organic ingredients and ethical sourcing policy but without the usual finger wagging, preachy politics. The film has a strong cast, featuring (in order of appearance) a chicken, Kim Jong-il and a few moose, amongst others. We hope you enjoy it - keep an eye out for the Wild Salmon version coming soon.